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The Essential Guide to Web Strategy for Entrepreneurs

Thomas P. Bergman, Stephen M. Garrison




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 | #8657344 in Books |  2001-09-17 | Original language:English | PDF # 1 |  9.10 x.90 x6.90l,1.17 | File type: PDF | 336 pages

||0 of 0 people found the following review helpful.| A Good Resource for Beginner|By Chris Reighley|A good book for a person wanted to getting familiar with online retail / marketing. It provides some nice resources. The book is very focused on email marketing, however some of the material is out of date. This is especially true concerning SPAM laws. Be careful on that.

Otherwise, a very good introduction to ecomme|From the Back Cover||
  • Do the most with the least investment
  • Business models and strategies, hosting, design, content, security, and more
  • Effective Web marketing: price, place, product, and promotion
  • Tutorials, resource directo

    Extend the reach of your business! Harness the Internet for greater profits, no matter what you sell! The Essential Guide to Web Strategy for Entrepreneurs is the hype-free, business-focused Web strategy guide for every entrepreneur. Minimum cost/maximum profit ideas for business models, hosting, design, content, security, databases, marketing, and more! 2 bonus CD-ROMs: an amazing library of e-commerce tutorials, resources, and software!



    You can specify the type of files you want, for your device.The Essential Guide to Web Strategy for Entrepreneurs   |  Thomas P. Bergman, Stephen M. Garrison. Which are the reasons I like to read books. Great story by a great author.

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