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Mobile Business Strategies: Understanding the Technologies and Opportunities

Jouni Paavilainen




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 | #7093979 in Books |  2002-05-09 | Original language:English | PDF # 1 |  9.20 x.50 x7.40l,1.06 | File type: PDF | 256 pages

||18 of 18 people found the following review helpful.| Solid introduction to the technology and how to employ it|By Mike Tarrani|This book is not overly technical. It's written to provide a basic, but complete, introduction to mobile commerce from a business strategy point of view. It helps you answer some fundamental questions, such as:
Does mobile commerce make sense as a part of our business strategy?
What does it|From the Back Cover||The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usag

Mobile Business Strategies is a must have for operators, financial institutions, web portals, content providers and systems integrators to be able to master the future challenges of wireless development.



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