[PDF.28dv] Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Nat G. Bodian
[PDF.og69] Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
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| #3030042 in Books | 1995-02-01 | Original language:English | PDF # 1 | 9.10 x1.38 x6.20l,1.10 | File type: PDF | 448 pages||1 of 1 people found the following review helpful.| If you were just going to get one book on the subject...|By Dave Bross|I have number of books on this subject and my dad worked with some heavy hitters in this arena.
This really is the best compilation of knowledge on the subject that I've ever seen. The knowledge here is valuable even in the digital age. To run a mail campaign you often have to risk dolla|About the Author|McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections...
You can specify the type of files you want, for your gadget.Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program | Nat G. Bodian. A good, fresh read, highly recommended.
